A good user experience is a very important feature of both digital and physical products in today's world. We are aware of this ourselves, as the Tom PIT.connected platform strives to constantly improve the experience and simplify procedures both on our basic product and in working with customers.
We find ourselves in a world where physical and digital products surround us from all sides. Some we need, some we want, and some we avoid as much as possible. In any case, products are mostly judged by their quality. We can easily judge the quality of physical products - we can see, touch and feel it. Digital products are more difficult to judge, especially at first glance. An application can have a very aesthetic appearance, but this does not guarantee ease of use or good content.
At Tom PIT, we are aware of the importance of a good user experience. We are aware that the quality of our product and a good user experience are the key features that separate us from the competition. That's why we put effort into both on a daily basis and in this way constantly improve our product.
However, since the user experience is a complex thing, we approach it from several different angles. By simply displaying content, we try to direct users to things that are important to them. All information that is displayed is relevant and displayed as easily and comprehensibly as possible. Our experts deal with the appropriate naming of the content, as we really strive to make it as understandable as possible for the user, but at the same time also professionally relevant. We also test the platform for the appropriateness of the user experience and thus discover new ways of improvement in this area.
We strive to make our platform as easy to use as possible. The areas we cover can be very complex and our goal is to deliver and present the content of our modules to users in a simple and understandable way. We try to optimize and simplify the most complex processes, because the satisfaction of our users is of the utmost importance to us.
The easiest way to optimize the user experience is in cooperation with our customers. In the process of defining the content of the individual Tom PIT.connected platform for our customers, we also talk with them about the users who will use the platform on their side. We often discover user specifics that can affect both the appearance of the user interface and the optimization of processes. We check optimizations with customers through visualizations and prototypes before determining the final version. In this way, we gain important insight into the needs and wishes of our users, which can serve as a guide for the next rounds of internal optimization of our product.
There is never a shortage of work on a good user experience. And in order to achieve a good experience on our digital platform, we put a lot of work and effort into it, because we know that our users deserve only the best.
V digitalnem svetu šteje tudi dobra izkušnja uporabnikov
09/26/2023
Ana Marija Pritržnik
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